Marketing and Sales Training Course

Course Details

• Recognize what is meant by the term "marketing."
• Discover how to use low-cost publicity to get their name known.
• Know how to develop a marketing plan and a marketing campaign.
• Use time rather than money to market their company effectively.
• Understand how to perform a SWOT analysis.

Delivery Method

Instructor Led classroom based training. Scheduled classes are normally held in Kyalami, Midrand - near to Sandton in Johannesburg, Gauteng, South Africa. Stationary and textbook included. Refreshments, including 2 tea breaks and a cooked meal for lunch are provided for full time courses. Light finger meals are supplied for part time courses.

Audience

Sales consultants, sales staff, managers, business owners

Pre-Requisites

Course Duration

1 Day

Cost from 1st of March 2012

R 1,080.00 excl vat
R 1,231.20 incl vat

Note: information may change without notice.

Course Outline

You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.

1. Pre-Assignment Review
• To begin, participants will review their pre-assignment in small groups.
2. Defining Marketing
• Next, participants will explore the definition of marketing and other key terms.
3. Recognizing Trends
• This session will focus on how to determine whether an idea is a trend or a fad.
4. Market Research
• Participants will learn about primary and secondary research, and the benefits and drawbacks of both methods.
5. Strategies for Success
• Next, participants will look at 89 marketing strategies and identify what they are doing and what they could be doing to make their marketing more successful.
6. Mission Statements
• The first half of the workshop will conclude with a discussion on mission statements.
7. Brochures
• During this session, participants will critique brochures to develop some guidelines to take back to the office.
8. Trade Shows
• Participants will work in small groups to develop a checklist of activities to do before, during, and after a trade show.
9. Developing a Marketing Plan
• Next, participants will learn about the four P's of a good marketing plan. We'll also explore how to do a SWOT analysis and how to market on a small budget.
10. Increasing Business
• This session will share a formula for increasing sales with participants.
11. Saying No to New Business
• Participants will read an article on why and when they should tell say no to a customer.
12. Advertising
• Next, participants will explore some advertising myths.
13. Networking
• To wrap up the day, participants will learn about roadblocks to networking and remedies.
14. Workshop Wrap-Up
• At the end of the day, students will have an opportunity to ask questions and fill out an action plan.

Scheduled Dates

There are currently no up and coming Marketing and Sales courses scheduled. We can schedule a course if we have at least 3 people. If you are interested please fill out the form below.

Course Enquiry

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