Search Engine Optimization Training Course

Search engine optimization (SEO) is the process of analyzing your site and modifying it to enable search engines to read it, understand it and index (or catalog) it correctly. This is not rewriting the site or changing the look and feel. It is subtle changes, adding or modifying inconspicuous visible and invisible text so that the search engines can read the site. SEO is not 'spamming' the search engines - it is simply helping the search engines help you.

Course Details

This course will enable you make your web site more search engine compatible, optimized effectively, to attract the target audience via search engines and improve your overall rankings on search engines.

Delivery Method

Instructor Led classroom based training. Scheduled classes are normally held in Kyalami, Midrand - near to Sandton in Johannesburg, Gauteng, South Africa. Stationary and textbook included. Refreshments, including 2 tea breaks and a cooked meal for lunch are provided for full time courses. Light finger meals are supplied for part time courses.

Audience

For those who would like to ensure that their web site is search engine compatible and optimized effectively to attract the target audience via search engines and improve your overall rankings on search engines.

Pre-Requisites

Computer Literacy

Course Duration

1 Day

Cost using our PC's as from 1st of March 2012

R 2,900.00 excl vat
R 3,306.00 incl vat

Cost using your own PC's as from 1st of March 2012

R 2,700.00 excl vat
R 3,078.00 incl vat

Note: information may change without notice.

Course Outline

Chapter 1: Surveying the Search Engine Landscape

Chapter 2: Your One-Hour, Search Engine Friendly Web Site Makeover

Chapter 3: Beating the Competition: Planning a Powerful Search Engine Strategy

Chapter 4: Making Your Site Useful and Visible

Chapter 5: Picking Powerful Keywords

Chapter 6: Creating Pages That Search Engines Love

Chapter 7: Avoiding Things That Search Engines Hate

Chapter 8: Dirty Deeds, Done Dirt Cheap

Chapter 9: Bulking Up Your Site, Competing with Content

Chapter 10: Finding Traffi c Through Local Search Marketing

Chapter 11: Getting Your Pages into the Search Engines

Chapter 12: Submitting to the Directories

Chapter 13: Product Search: Remember the Shopping Directories and Retailers

Chapter 14: Using Link Popularity to Boost Your Position

Chapter 15: Finding Sites to Link to YoursChapter 16: Even More Great Places to Get Links

Chapter 17: Social Networking, Driven by Drive

Chapter 18: Video: Putting Your Best Face Forward

Chapter 19: When Google Bites Back: A Guide to Catastrophe

Chapter 20: Ten Things to Know and Do When Picking an SEO Firm

Chapter 21: Ten-Plus Myths and Mistakes

Chapter 22: Ten-Plus Ways to Stay Updated

Chapter 23: Ten-Plus Useful Things to Know

Scheduled Dates

To apply for a booking, click on the relevant "Book" link below.
Note: places are only fully secured once payment has been made.

From Date	To Date	Duration	Venue
Sat 25 Feb 2012	Sat 25 Feb 2012	1 days	Kyalami	Closed Please call
Fri 16 Mar 2012	Fri 16 Mar 2012	1 days	Kyalami	Book
Thu 5 Apr 2012	Thu 5 Apr 2012	1 days	Kyalami	Book
Fri 11 May 2012	Fri 11 May 2012	1 days	Kyalami	Book
Fri 15 Jun 2012	Fri 15 Jun 2012	1 days	Kyalami	Book

Provisional Dates

These dates have not yet been confirmed. If you are interested in attending please enquire below.

From Date	To Date	Duration	Venue
Sat 31 Mar 2012	Sat 31 Mar 2012	1 days	Kyalami

Course Enquiry

If you have a query relating to this course, please complete the form below.

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