Using the web as a marketing tool
|Course||Who Should Attend||Prerequisites||Duration|
|Digital Marketing Course||Execs and Top Management, Marketing Management, Web designers Communications and Marketing Staff||None||6 Days|
|Digital Marketing Strategy||
|Google Adwords||Web designers
Communications and Marketing Staff
|Computer Literacy||1 Day|
|Google Analytics||Webmasters, marketing professionals, web designers.||Computer Literacy, a knowledge of web sites and URLs.||1 Days|
|Search Engine Optimization (SEO)||
For those who would like to ensure that their website is search engine compatible and optimized effectively to attract the target audience via search engines and improve your overall rankings on search engines.
|Social Media Marketing||
Business owners, product owners, small business start-ups, independent consultants needing to boost their online profile, marketing managers, website admins and content specialists. Anyone wanting a practical handle on social media to make it work for business.
A device to access the internet, preferably a laptop. Access and login in details to existing social media platforms. It is necessary that you be comfortable with computers and the internet and have some exposure to social media. A marketing background would be helpful but not essential.
Front-end developers and digital marketers wanting to integrate UX processes in their workflow.
A device to access the internet, preferably a laptop. Access and login in details to existing digital marketing platform. It is necessary that you be comfortable with computers and the internet and have some exposure to digital marketing. A marketing background would be helpful but not essential.