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Leading Edge Training

Using the web as a marketing tool


Course Who Should Attend Prerequisites Duration
Digital Marketing Strategy
  • Business owners
  • Product owners
  • sSmall business start-ups
  • Independent consultants needing to boost their online profile
  • Marketing managers
  • Website admins and content specialists
  • Anyone wanting a practical handle on social media to make it work for business
  • A device to access the internet, preferably a laptop
  • Access and login in details to existing social media platforms
  • It is necessary that you be comfortable with computers and the internet and have some exposure to social media
  • A marketing background would be helpful but not essential
1 Day
Google Adwords Web designers
Communications and Marketing Staff
Business Management
Computer Literacy 1 Day
Google Analytics Webmasters, marketing professionals, web designers. Computer Literacy, a knowledge of web sites and URLs. 1 Days
Search Engine Optimization (SEO) For those who would like to ensure that their website is search engine compatible and optimized effectively to attract the target audience via search engines and improve your overall rankings on search engines. Computer Literacy 1 Day
Social Media Marketing Business owners, product owners, small business start-ups, independent consultants needing to boost their online profile, marketing managers, website admins and content specialists. Anyone wanting a practical handle on social media to make it work for business. A device to access the internet, preferably a laptop. Access and login in details to existing social media platforms. It is necessary that you be comfortable with computers and the internet and have some exposure to social media. A marketing background would be helpful but not essential. 3 Days