COURSE TRAINERS
Chris Moodley
John Counihan
Kerrin Badham
Kerrin is the HR and Operations Manager at Leading Training and is passionate about learning and personal growth. She has a BA (HDip) Ed from Wits University with majors in English and Psychology and has experience teaching English at high school level and extensive experience in training and managing.
She loves dealing with people and the general well-being of the staff and delegates is her primary concern. She also facilitates soft-skills courses in HR, leadership and instructional design.
She is a qualified SDF (Skills Development Facilitator), having completed the UNISA Certificate in Skills Development Facilitation in 2015 with distinction. She is registered as an HR generalist with the SA Board for People Practices (membership no. 42866985). She, together with a team of professional facilitators, project manages agile customised training interventions for Leading Training clients. Their services range from training material development incliuding accredited and online learning, to high-impact facilitated interventions that result in organizational change and team growth.
She is accredited as a Level 1 Cultural Intelligence Facilitator with The Cultural Intelligence Center, has completed the Wits online Instructional Design course in 2017 and is a Certified ScrumMaster® through Scrum Alliance. Kerrin is a dynamic facilitator who consistently gets excellent reviews for the training she conducts.
Details
Advanced Customer Profiling Training Workshop for RS Components, covering an overview of the POSITION Model, use of the Industry Battle Cards, creating a DMU map, understanding the 4 Contact Types, and building a Customer Persona using a customer persona template tool.
The Advanced Customer Profiling Training Course is an intensive and interactive 3-day workshop building on the MRO Bootcamp Course. The Customer segment of the Value Proposition Canvas is the focus, with industry and organisational details being used to refine understanding of customer needs and pains. The final outcome is the development of a detailed customer contact persona.
Delivery Methods
Leading Training is focusing on providing virtual training courses for the foreseeable future and will only consider in-person and classroom training on request, with a required minimum group size of six delegates. We remain committed to offering training that is fast, focused and effective.
| Delivery Method | Duration | Price (excl. VAT) | ||
|---|---|---|---|---|
| Classroom | 3 Day | ZAR 8,250.00 | Get a Quote | |
| Live Virtual Training | 3 Day | ZAR 6,750.00 | Get a Quote |
Discounts Available
Save up to 10% by booking and paying 10 business days before the course.
Brochure:
Audience
Internal and External sales consultants, sales staff, customer service agents and Sales Managers of RS Components South Africa and Africa.
Pre-Requisites
The Advanced Customer Profiling Training Course builds on knowledge gained in the MRO Bootcamp and the 3-day MRO Bootcamp Course is a pre-requisite.
Course Outline / Curriculum
- Understand the customer journey referencing the POSITION MODEL.
- Review and understand the reasons for knowing your customer well and identify knowledge and opportunity GAPS.
- Know and refine the sources of information to develop the customer profile (Battle cards etc).
- Build the DMU of a customer organisation to understand the roles involved and how decisions are made.
- Use the tools to populate a customer profile on a distinct role using a standard template.
- Build conscious competence in MRO Advanced sales skills.
Schedule Dates and Booking
There are currently no scheduled dates.
Please note that this course needs a minimum of 6 delegates to schedule a course. You can choose to be added to the waiting list by clicking the button below, and we will contact you when we have enough delegates interested. Should we not get enough delegates, we will refund or credit your paid booking.
Should you need this course urgently, the following options are available:
- Pay for 6 delegates (whether you have them or not) and we will schedule the course as soon as possible.
- If you have fewer delegates and cannot pay for 6, we can negotiate a shortened course where some of the time will be spent in blended learning - watching videos and doing tutorials and exercises with some contact time with the trainer. We would want to discuss what your core needs are so that we cover those aspects. You need to have paid for 3 delegates at least.