Details
Advanced Customer Profiling Training Workshop for RS Components, covering an overview of the POSITION Model, use of the Industry Battle Cards, creating a DMU map, understanding the 4 Contact Types, and building a Customer Persona using a customer persona template tool.
The Advanced Customer Profiling Training Course is an intensive and interactive 3-day workshop building on the MRO Bootcamp Course. The Customer segment of the Value Proposition Canvas is the focus, with industry and organisational details being used to refine understanding of customer needs and pains. The final outcome is the development of a detailed customer contact persona.
Delivery Methods
| Delivery Method | Duration | ||
|---|---|---|---|
| 3 Day | Get a Quote | ||
| 3 Day | Get a Quote |
Discounts Available
Save up to 10% by booking and paying 10 business days before the course.
Brochure:
Audience
Internal and External sales consultants, sales staff, customer service agents and Sales Managers of RS Components South Africa and Africa.
Pre-Requisites
The Advanced Customer Profiling Training Course builds on knowledge gained in the MRO Bootcamp and the 3-day MRO Bootcamp Course is a pre-requisite.
Course Outline / Curriculum
- Understand the customer journey referencing the POSITION MODEL.
- Review and understand the reasons for knowing your customer well and identify knowledge and opportunity GAPS.
- Know and refine the sources of information to develop the customer profile (Battle cards etc).
- Build the DMU of a customer organisation to understand the roles involved and how decisions are made.
- Use the tools to populate a customer profile on a distinct role using a standard template.
- Build conscious competence in MRO Advanced sales skills.
Schedule Dates and Booking
There are currently no scheduled dates.