This course will enable you to make your website more search engine compatible, optimized effectively, to attract the target audience via search engines and improve your overall rankings on search engines.
A short course in which you will set up Google analytics for your own chosen site and learn how to draw the relevant reports.
Some of the things you will learn:
- How to set up an Adwords account
- How to structure campaigns, ad groups and keyword lists for best results.
- How to set up conversion tracking
- How to increase Quality Score and decrease your cost per click (CPC)
- How to monitor campaign performance
- ...and much more
Delegates will learn the basics of how to use and optimize their social media accounts, or create them if they don't yet have any. The prospective marketers will learn how to find which platforms their users frequent and how to target them across various platforms.
They will learn specific posting strategies for each platform, what content to use for those strategies and where to find it. They will also learn to start advertising campaigns across these platforms.
Lastly, they will learn how to use social media account management tools to make their work efficient and painless.
Our digital marketing course includes search engine optimization (SEO), search engine marketing (SEM), content marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization and display advertising.This course bundle Includes the following courses: Google Adwords, Google Analytics, Search Engine Optimization and Social Media Marketing
Cost$1,644.70 If you are currently resident in South Africa you will need to pay VAT at 14%.
Or bring your own PC
Instructor Led classroom based training. Scheduled classes are normally held in Woodmead - near to Sandton in Johannesburg, Gauteng, South Africa. Stationary and textbook included. Refreshments, including 2 tea breaks and a cooked meal for lunch are provided for full time courses. Contact hours are between 9am to 4pm.