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Details

Google Analytics is a powerful web based tool to analyse the traffic to your website. It integrates with Google Adwords and can help you determine the efficacy of your advertising campaigns and search engine optimization.

A short course in which you will set up Google analytics for your own chosen site and learn how to draw the relevant reports.

Cost

$229.90 If you are currently resident in South Africa you will need to pay VAT at 15%.

PC Hire:

$25.00
Or bring your own PC

Duration:

1 Days

Brochure:

Download Brochure


Prices have changed from 1 March 2018. Information may change without notice.

Delivery Method

Instructor Led classroom based training. Scheduled classes are normally held in Woodmead - near to Sandton in Johannesburg, Gauteng, South Africa. Stationary and textbook included. Refreshments, including 2 tea breaks and a cooked meal for lunch are provided for full time courses. Contact hours are between 9am to 4pm.

Audience

Webmasters, marketing professionals, web designers.

Pre-Requisites

Computer Literacy, a knowledge of web sites and URLs.

Course Outline / Curriculum

  • Setting Up Google Analytics
    • Account creation
    • Linking webmaster tools
    • Getting the tracking code
  • Inserting tracking code
    • Static Websites
    • CMS websites, Wordpress etc.
    • Positioning of code
    • Code variables
    • Testing your code
    • Verifying your account
  • Google Analytics Interface
    • Knowing your sidebar
    • Most popular sections
    • Mobile
  • Analysing
    • Bounce rates
    • Time on site
    • Organic vs Paid visits
    • Visitor tracking
    • Referrals, Direct, Organic
    • Page Tracking
  • Filters
    • Creating Filters
    • Activating Filters
    • Tracking Filters
  • Advanced Segments
    • Implementing Advanced Segments
    • Tracking Advanced Segments
  • Reporting
    • Creating Reports
    • Emailing Reports
    • Realtime Reporting
  • Users and Access Control
    • Inviting Users
    • Admin and read-only

Schedule Dates and Booking

To apply for a booking, click on the relevant "Book Now" button below.
Note: places are only fully secured once payment has been made.

Start Date Duration  
Tue 20 Nov 2018 1 Days Book Now