Google Analytics

TRAINING COURSE

Details Audience and Pre-Requisites Course Outline / Curriculum Schedule Dates and Booking Enquiry

Details

Google Analytics is a powerful web based tool to analyse the traffic to your website. It integrates with Google Adwords and can help you determine the efficacy of your advertising campaigns and search engine optimization.

A short course in which you will set up Google analytics for your own chosen site and learn how to draw the relevant reports.

Delivery Methods

Delivery Method Duration
Classroom
Instructor-led classroom-based training. Classes are scheduled at various conference centres in the Sandton area or your premises. Stationary and printed manuals or online resources are included. Refreshments, including 2 tea breaks and a cooked meal for lunch are provided. Training is between 9 am to 4 pm.
Classroom
1 Days Get a Quote
Live Virtual Training
This course is delivered live via Microsoft Teams. You will be able to see and hear the instructor, view their whiteboard, and ask questions or communicate in the chat. Attend from the comfort of your own home or private office.
Live Virtual Training
1 Days Get a Quote

Discounts Available

Save up to 10% by booking and paying 10 business days before the course.

Brochure:

Download Brochure

Information may change without notice.

Audience

Webmasters, marketing professionals, web designers.

Pre-Requisites

Computer Literacy, a knowledge of web sites and URLs.

Course Outline / Curriculum

  • Setting Up Google Analytics
    • Account creation
    • Linking webmaster tools
    • Getting the tracking code
  • Inserting tracking code
    • Static Websites
    • CMS websites, Wordpress etc.
    • Positioning of code
    • Code variables
    • Testing your code
    • Verifying your account
  • Google Analytics Interface
    • Knowing your sidebar
    • Most popular sections
    • Mobile
  • Analysing
    • Bounce rates
    • Time on site
    • Organic vs Paid visits
    • Visitor tracking
    • Referrals, Direct, Organic
    • Page Tracking
  • Filters
    • Creating Filters
    • Activating Filters
    • Tracking Filters
  • Advanced Segments
    • Implementing Advanced Segments
    • Tracking Advanced Segments
  • Reporting
    • Creating Reports
    • Emailing Reports
    • Realtime Reporting
  • Users and Access Control
    • Inviting Users
    • Admin and read-only

Schedule Dates and Booking

There are currently no scheduled dates.

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