Elevate your digital marketing services with our two-day Google Ads Essentials course. Whether you're new to online advertising or looking to sharpen your skills, you'll learn how to build targeted campaigns that attract the right audience and convert clicks into customers. With expert guidance and hands-on exercises, you'll discover insider tips on keyword strategy, budgeting, and analytics - empowering you to maximize your ad spend and drive tangible business growth. Don’t miss this chance to master the industry's leading platform for advertising on Google and stay ahead in today's competitive marketplace.
Google AdWords was Google’s original online advertising platform that allowed businesses to display ads on Google search results, YouTube, and other partner websites. In 2018, Google rebranded AdWords to Google Ads, reflecting its expanded capabilities beyond text-based search ads. Today, Google Ads includes a range of campaign types - such as Search, Display, Video (YouTube), and more - giving advertisers powerful tools to target specific audiences, set budgets, and measure the effectiveness of their digital marketing ads.
This two-day Google Ads Essentials workshop will guide you through creating, managing, and optimizing successful ad campaigns. You’ll learn how to set up your account, understand key features like responsive ads and automated bidding, and effectively research and choose keywords. We’ll also cover using extensions (assets), linking to Google Analytics (GA4), and interpreting performance metrics to refine your strategies. Through hands-on exercises and real-world examples, you’ll leave equipped to boost your online visibility, drive targeted traffic, and measure tangible results in your Google advertising efforts.
Delivery Method | Duration | ||
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2 Day | Get a Quote | ||
2 Day | Get a Quote |
Save up to 10% by booking and paying 10 business days before the course.
This course is ideal for marketing professionals, small business owners, web designers, communication professionals, freelancers, or anyone looking to enhance their online advertising skills. It offers both beginners and those with some experience practical guidance on setting up, optimizing, and measuring successful Google Ads campaigns, ensuring participants can drive better results and improve ROI.
Computer Literacy
1. Introduction to Google Ads
2. Account and Campaign Setup
3. Bidding and Budgeting
4. Keywords and Match Types
5. Ad Formats and Extensions
6. Writing Effective Ads
7. Performance Max Campaigns (Optional)
8. Tracking, Measurement, and Optimization
9. Troubleshooting and Best Practices
10. Strategy and Next Steps
There are currently no scheduled dates.