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Leading Edge Training

Search Engine Optimization (SEO) Course Details


This course will enable you to make your website more search engine compatible, optimized effectively, to attract the target audience via search engines and improve your overall rankings on search engines.

Audience:

For those who would like to ensure that their website is search engine compatible and optimized effectively to attract the target audience via search engines and improve your overall rankings on search engines.

Pre-Requisites:

Computer Literacy

Duration:

1 Day

Price:

$300.70 If you are currently resident in South Africa you will need to pay VAT at 14%.   *Discount available

PC Hire:

$22   *Bring a PC

Note: information may change without notice.

Download Brochure:

Download Brochure

About Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of analyzing your site and modifying it to enable search engines to read it, understand it and index (or catalog) it correctly. This is not rewriting the site or changing the look and feel. It is subtle changes, adding or modifying inconspicuous visible and invisible text so that the search engines can read the site. SEO is not 'spamming' the search engines - it is simply helping the search engines help you.

Course Outline


  • Understanding the SEO Process
    • Introducing Search Engine Optimization
    • Consider SEO Techniques
    • Discover Search Engine Optimization
    • Understanding How People Use Search
    • Using Different Types of Searches
    • Understanding the Search Page Layout
    • Explore Different Search Engines
    • Set Up a Default Search Engine
  • Building an SEO Friendly Website
    • Plan for an Optimized Website
    • Create a Website Sitemap
    • Create a Robotstxt File
    • Using the Nofollow Attribute
    • Build an htaccess File
    • Protect Website Images with htaccess
    • Redirect Non-WWW Traffic to WWW
    • Work with 301 Redirects
    • Scan Errors with W3C Markup Validation
  • Mastering Keywords
    • Understanding Keywords
    • Analyze Keywords with SEMrush
    • Analyze Bing Search with SEMrush
    • Analyze Keywords with Keyword Discovery
    • Compare Keywords with Yahoo Clues
    • Work with the YouTube Keyword Tool
    • Analyze Your Website with Web SEO Analytics
  • Building On-Page SEO
    • Build an HTML Document
    • Add a Page Title Meta Tag
    • Add a Page Description Meta Tag
    • Add a Page Keyword Meta Tag
    • Add Author and Copyright Meta Tags
    • Save an HTML Document
    • Optimize Image Filenames and Alt Attributes
    • Optimize Your Website Content
  • Building Off-Page SEO
    • Find the Domain History
    • Review Website Backlinks
    • Gather Website Information
    • Compare Traffic for Websites
    • Check a Link Partner’s Page Rank
    • Submit Your Website to a Link Directory
    • Submit to the Article Directories
    • Get Paid Backlinks
    • Write Guest Posts
    • Submit Press Releases
    • Submit Your Site to Link Exchange
    • Request a Link Exchange
  • Working with Content
    • Build Optimized Content
    • Check Duplicated Content
    • Compare Website Content
    • Check Content Grammar and Spelling
    • Check Keyword Density
    • Create a RSS Feed with FeedBurner
    • Create a Feed Subscription Form
    • Work with Professional Writing Services
  • Using Search Engine Webmaster Tools
    • Add a Website to a Google Webmaster Account
    • Verify Your Website for Google Webmaster Tools
    • Submit a Sitemap to Google Webmaster Tools
    • Configure Google Webmaster Tools Settings
    • Check for Google Crawling Errors
    • Preview Your Website as Googlebots
    • Submit a Website to the Bing Webmaster
    • Use the Bing SEO Analyzer

Delivery Method

Instructor Led classroom based training. Scheduled classes are normally held in Woodmead - near to Sandton in Johannesburg, Gauteng, South Africa. Stationary and textbook included. Refreshments, including 2 tea breaks and a cooked meal for lunch are provided for full time courses. Light finger meals are supplied for part time courses.

Scheduled Dates


To apply for a booking, click on the relevant "Book Here" link below.
Note: places are only fully secured once payment has been made.

Start DateDuration 
Wed 15 Mar 20171 daysBook Here
Wed 10 May 20171 daysBook Here
Wed 12 Jul 20171 daysBook Here
Wed 13 Sep 20171 daysBook Here
Wed 15 Nov 20171 daysBook Here
Thu 7 Dec 20171 daysBook Here

Gautrain

For clients who want to enjoy the convenience of public transport, consider the Gautrain. Our training premises in Woodmead is located near the Morning Glenn Mall Bus Stop. If organised by prior arrangement we will collect delegates from the afore mentioned bus stop at no extra charge. Direction to the bus stop are as follows:

Take the Gautrain to the Sandton station.
Take the S2 Bus to Morning Glenn Mall.
We will collect you at 8:30 directly from the bus stop.

Accommodation

Please submit a query on the course page and we will be able to advise you on hotels and guest houses close to the training facility.