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Search Engine Optimization (SEO)


Search Engine Optimization (SEO)


Digital Marketing Course
Digital Marketing Strategy
Google Adwords
Google Analytics
Social Media Marketing
UX Design


Carl Spies

Mark Badham Ryan van Rensburg


Search engine optimization (SEO) is the process of analyzing your site and modifying it to enable search engines to read it, understand it and index (or catalog) it correctly. This is not rewriting the site or changing the look and feel. It is subtle changes, adding or modifying inconspicuous visible and invisible text so that the search engines can read the site. SEO is not 'spamming' the search engines - it is simply helping the search engines help you.

This course will enable you to make your website more search engine compatible, optimized effectively, to attract the target audience via search engines and improve your overall rankings on search engines.

Delivery Methods

Leading Training is focusing on providing virtual training courses for the foreseeable future and will only consider in-person and classroom training on request, with a required minimum group size of six delegates. We remain committed to offering training that is fast, focused and effective.

Delivery Method Duration Price (excl. VAT)
Classroom 1 Day ZAR 2,750.00 Get a Quote
Live Virtual Training 1 Day ZAR 2,250.00 Get a Quote

Discounts Available

Save up to 10% by booking and paying 10 business days before the course.


Download Brochure

Information may change without notice.


For those who would like to ensure that their website is search engine compatible and optimized effectively to attract the target audience via search engines and improve your overall rankings on search engines.


Computer Literacy

Course Outline / Curriculum

  • Understanding the SEO Process
    • Introducing Search Engine Optimization
    • Consider SEO Techniques
    • Discover Search Engine Optimization
    • Understanding How People Use Search
    • Using Different Types of Searches
    • Understanding the Search Page Layout
    • Explore Different Search Engines
    • Set Up a Default Search Engine
  • Building an SEO Friendly Website
    • Plan for an Optimized Website
    • Create a Website Sitemap
    • Create a Robotstxt File
    • Using the Nofollow Attribute
    • Build an htaccess File
    • Protect Website Images with htaccess
    • Redirect Non-WWW Traffic to WWW
    • Work with 301 Redirects
    • Scan Errors with W3C Markup Validation
  • Mastering Keywords
    • Understanding Keywords
    • Analyze Keywords with SEMrush
    • Analyze Bing Search with SEMrush
    • Analyze Keywords with Keyword Discovery
    • Compare Keywords with Yahoo Clues
    • Work with the YouTube Keyword Tool
    • Analyze Your Website with Web SEO Analytics
  • Building On-Page SEO
    • Build an HTML Document
    • Add a Page Title Meta Tag
    • Add a Page Description Meta Tag
    • Add a Page Keyword Meta Tag
    • Add Author and Copyright Meta Tags
    • Save an HTML Document
    • Optimize Image Filenames and Alt Attributes
    • Optimize Your Website Content
  • Building Off-Page SEO
    • Find the Domain History
    • Review Website Backlinks
    • Gather Website Information
    • Compare Traffic for Websites
    • Check a Link Partner’s Page Rank
    • Submit Your Website to a Link Directory
    • Submit to the Article Directories
    • Get Paid Backlinks
    • Write Guest Posts
    • Submit Press Releases
    • Submit Your Site to Link Exchange
    • Request a Link Exchange
  • Working with Content
    • Build Optimized Content
    • Check Duplicated Content
    • Compare Website Content
    • Check Content Grammar and Spelling
    • Check Keyword Density
    • Create a RSS Feed with FeedBurner
    • Create a Feed Subscription Form
    • Work with Professional Writing Services
  • Using Search Engine Webmaster Tools
    • Add a Website to a Google Webmaster Account
    • Verify Your Website for Google Webmaster Tools
    • Submit a Sitemap to Google Webmaster Tools
    • Configure Google Webmaster Tools Settings
    • Check for Google Crawling Errors
    • Preview Your Website as Googlebots
    • Submit a Website to the Bing Webmaster
    • Use the Bing SEO Analyzer

Schedule Dates and Booking

There are currently no scheduled dates.

Please note that this course needs a minimum of 6 delegates to schedule a course. You can choose to be added to the waiting list by clicking the button below, and we will contact you when we have enough delegates interested. Should we not get enough delegates, we will refund or credit your paid booking.

Add me to the waiting list

Should you need this course urgently, the following options are available:

  1. Pay for 6 delegates (whether you have them or not) and we will schedule the course as soon as possible.
  2. If you have fewer delegates and cannot pay for 6, we can negotiate a shortened course where some of the time will be spent in blended learning - watching videos and doing tutorials and exercises with some contact time with the trainer. We would want to discuss what your core needs are so that we cover those aspects. You need to have paid for 3 delegates at least.
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