"There's no such thing as a social media strategy, only a good business strategy that is aware of networks"
Carl Spies is seasoned social business strategist, a complex multidisciplinary approach emerging from social online networks that seek to help leading brands extract real value from social media/network trends and technologies to engage customers beyond the corporate firewall, and mine social capital behind it.
He has spent the last six years establishing himself as a thought leader in systems thinking and social business design while working with clients ranging from Standard Bank, Vodacom and South African Breweries to eBucks, Microsoft and Samsung.
Carl is recognised as an accomplished provocative facilitator and technical consultant having advised many organisations in South and West Africa, coordinated top-level community events and addressed national and international groups on a wide range of critical social business topics. He is well a seasoned design thinker with broad insights at the intersections of social science, online community development and value innovation using proven network effects.
ABSA - A shared services strategy network which refined and cascaded department strategies online.
FNB - Learner management system for the Institute of Extreme Customer Service.
Hollard Insurance - Hollardtopia - Social Intranet
Kelly Personnel - Social Intranet
Microsoft - Ideation Platform to crowd-source ideas from the community.
RMB - Internal platform to query and collaborate on scaling the internal culture after rapid expansion.
SAB - Learning collaboration platform.
Standard Bank - Blue Connection - the core social intranet (including gaming elements to increase adoption).
Telesure - Let's Connect pilots platforms.
(and external social community platforms for :Converse, Toyota, eBucks and Samsung)
Social Software: Acquia Commons (Drupal)
Microcontent: SocialCast, Twitter, Yammer
Social Networks: Facebook, Google+, LinkedIn, SocialText
Media: Flickr, Youtube, Last.fm, GetGlue
2. Knowledge and Skills
Relevant Models he is trained in:
SCRUM: Agile Product Development + Project Management
Cognitive Edge: Complex Adaptive Social Systems - Sensemaking using Cynefin.
User Experience Design - Flow Interactive.
NeuroSematnics - linguistic and cognitive models of user experience.
LAB - language and behaviour profiling (to develop archetypes from the network members).
VizThink - Dave GrayCynefin - Dave Snowden - Complex Adaptive Systems - Sensemaking
Biomatrix - Organisational Change using network effects and systems-thinking.
StrateX - designing execution strategies and developing channels to cascade them throughout the workforce.
Spiral Economics - a model based on the Claire Graves research - exploring the dynamics of value creation from individuals to the entire stakeholder ecosystem.
Training Courses Developed:
IXCS 3 Day Intensive - WesBank - Customer Service
A 3 Day MBA in Social Business (for Terrapin) - covering B2B, B2C social network concepts and tools.
3. Services Offered
Rapid Prototyping of Social Networks - with rapid feedback and agile metrics.
Workscapes - performance support social networks (incorporating informal learning)
User Experience Mapping - Designing network elements to fit staff profiles.
Lunch 'n Learn Sessions - from frontline to C-suite level audiences - succint explorations of current social business elements e.g. #SoMoLo
Intrapreneur Sessions - designed to build capacity with internal teams to rapidly identify, design and test social network initiatives.
Mari Eagar hired Carl as a Social Collaboration Strategy Consultant in 2010/11:
"Carl Spies combines strategic thinking with design thinking to create a unique approach in social business design. He implements strategic initiatives using a people centric and collaborative approach, which ensures successful change in peopleâ€™s behavior to support the implementation thereof. Carlâ€™s work is based on deep research of theory as well as significant experience in social technologies, therefore making his solutions robust, credible and implementable.
An example of his strategic contributions and social design thinking skills can be seen with the openaxyz method and toolset where Carl contributed to the original conceptual design which was focused on the application of design thinking in the strategy domain. He also visualised and developed architecture foundations in openaxyz such as the social group module and the visualisation features, making the product unique in the market place. He is able to move other peopleâ€™s ideas into unique, differentiating insights and innovation."
-Mari Eagar CA - M Phil Leadership (cum laude) and Member of the Canada-Southern Africa Chamber of Business.
Around 2001 our company moved into instructor led training where I started training mainly corporate companies in all the technologies I had learnt. I joined Leading Training in 2011 with a primary focus on technical training and managing the IT infrastructure. In the last 5 years my main focus has shifted back to my roots of back-end web development. This now involves writing web-based applications to automate business workflows. For this I mainly make use of a PHP framework called Laravel and a library called Laravel Livewire.
I am very active in my church in all things technical. I enjoy mixing live sound and assisting with the live streaming of services.
Search engine optimization (SEO) is the process of analyzing your site and modifying it to enable search engines to read it, understand it and index (or catalog) it correctly. This is not rewriting the site or changing the look and feel. It is subtle changes, adding or modifying inconspicuous visible and invisible text so that the search engines can read the site. SEO is not 'spamming' the search engines - it is simply helping the search engines help you.
This course will enable you to make your website more search engine compatible, optimized effectively, to attract the target audience via search engines and improve your overall rankings on search engines.
Save up to 10% by booking and paying
10 business days before the course.
Information may change without notice.
For those who would like to ensure that their website is search engine compatible and optimized effectively to attract the target audience via search engines and improve your overall rankings on search engines.
Course Outline / Curriculum
Understanding the SEO Process
Introducing Search Engine Optimization
Consider SEO Techniques
Discover Search Engine Optimization
Understanding How People Use Search
Using Different Types of Searches
Understanding the Search Page Layout
Explore Different Search Engines
Set Up a Default Search Engine
Building an SEO Friendly Website
Plan for an Optimized Website
Create a Website Sitemap
Create a Robotstxt File
Using the Nofollow Attribute
Build an htaccess File
Protect Website Images with htaccess
Redirect Non-WWW Traffic to WWW
Work with 301 Redirects
Scan Errors with W3C Markup Validation
Analyze Keywords with SEMrush
Analyze Bing Search with SEMrush
Analyze Keywords with Keyword Discovery
Compare Keywords with Yahoo Clues
Work with the YouTube Keyword Tool
Analyze Your Website with Web SEO Analytics
Building On-Page SEO
Build an HTML Document
Add a Page Title Meta Tag
Add a Page Description Meta Tag
Add a Page Keyword Meta Tag
Add Author and Copyright Meta Tags
Save an HTML Document
Optimize Image Filenames and Alt Attributes
Optimize Your Website Content
Building Off-Page SEO
Find the Domain History
Review Website Backlinks
Gather Website Information
Compare Traffic for Websites
Check a Link Partner’s Page Rank
Submit Your Website to a Link Directory
Submit to the Article Directories
Get Paid Backlinks
Write Guest Posts
Submit Press Releases
Submit Your Site to Link Exchange
Request a Link Exchange
Working with Content
Build Optimized Content
Check Duplicated Content
Compare Website Content
Check Content Grammar and Spelling
Check Keyword Density
Create a RSS Feed with FeedBurner
Create a Feed Subscription Form
Work with Professional Writing Services
Using Search Engine Webmaster Tools
Add a Website to a Google Webmaster Account
Verify Your Website for Google Webmaster Tools
Submit a Sitemap to Google Webmaster Tools
Configure Google Webmaster Tools Settings
Check for Google Crawling Errors
Preview Your Website as Googlebots
Submit a Website to the Bing Webmaster
Use the Bing SEO Analyzer
Schedule Dates and Booking
To apply for a booking, click on the relevant "Book Now" button below.
Note: places are only fully secured once payment has been made.
Fri 26 Mar 2021
Fri 26 Mar 2021
Fri 18 Jun 2021
Fri 18 Jun 2021
Fri 10 Sep 2021
Fri 10 Sep 2021
For clients who want to enjoy the convenience of public transport,
consider the Gautrain.
Take the Gautrain to the Malboro station.
Purchace a R15 ticket for the Woodlands Office Park Shuttle Service.
The shuttle will come directly down Western Service road.
Ask to be dropped at the entrace to Western Woods Office Park.
For more information you can download
the official Gautrain brochure.
Bringing your own PC
It is very important that you have full administrator rights to your
computer so that any software needed for the course can be installed
Please ensure that you arrive at least 30min early on the first day
of training in order to get your PC setup correctly.
If this is not possible then it will be better to make use of our