Digital Marketing Strategy

TRAINING COURSE

Details Audience and Pre-Requisites Course Outline / Curriculum Schedule Dates and Booking Enquiry

Details

Digital media is the new platform for the modern marketer. Beyond simply knowing how to use the various media that populate the internet, a marketer must know how to integrate them effectively.

This course gives an overview of the different channels, media and resources available to the online marketer and builds an understanding of content marketing and customer experience in order to develop an effective strategy.

Delivery Methods

Delivery Method Duration
Classroom
Instructor-led classroom-based training. Classes are scheduled at various conference centres in the Sandton area or your premises. Stationary and printed manuals or online resources are included. Refreshments, including 2 tea breaks and a cooked meal for lunch are provided. Training is between 9 am to 4 pm.
Classroom
1 Day Get a Quote
Live Virtual Training
This course is delivered live via Microsoft Teams. You will be able to see and hear the instructor, view their whiteboard, and ask questions or communicate in the chat. Attend from the comfort of your own home or private office.
Live Virtual Training
1 Day Get a Quote

Discounts Available

Save up to 10% by booking and paying 10 business days before the course.

Brochure:

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Information may change without notice.

Audience

  • Business owners
  • Product owners
  • sSmall business start-ups
  • Independent consultants needing to boost their online profile
  • Marketing managers
  • Website admins and content specialists
  • Anyone wanting a practical handle on social media to make it work for business

Pre-Requisites

  • A device to access the internet, preferably a laptop
  • Access and login in details to existing social media platforms
  • It is necessary that you be comfortable with computers and the internet and have some exposure to social media
  • A marketing background would be helpful but not essential

Course Outline / Curriculum

  • Introduction to Digital Marketing

    • What is Digital Marketing.

    • Overview of Digital Marketing

  • Channels

    • Organic Search

    • Pay Per Click, Impressions

    • Display Marketing

    • Social Media

    • Mailing Lists

    • Mobile

  • Resources

    • Media

    • Content

  • Content Marketing

    • Trends

    • Mapping User Experience

    • Developing a strategy

Schedule Dates and Booking

There are currently no scheduled dates.

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