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Leading Edge Training

Digital Marketing Strategy Course Details


This course gives an overview of the different channels, media and resources available to the online marketer and builds an understanding of content marketing and customer experience in order to develop an effective strategy.

Audience:

  • Business owners
  • Product owners
  • sSmall business start-ups
  • Independent consultants needing to boost their online profile
  • Marketing managers
  • Website admins and content specialists
  • Anyone wanting a practical handle on social media to make it work for business

Pre-Requisites:

  • A device to access the internet, preferably a laptop
  • Access and login in details to existing social media platforms
  • It is necessary that you be comfortable with computers and the internet and have some exposure to social media
  • A marketing background would be helpful but not essential

Duration:

1 Day

Price:

$184.80 If you are currently resident in South Africa you will need to pay VAT at 14%.   *Discount available

PC Hire:

$22   *Bring a PC

Note: information may change without notice.

About Digital Marketing Strategy

Digital media is the new platform for the modern marketer. Beyond simply knowing how to use the various media that populate the internet, a marketer must know how to integrate them effectively.

Course Outline


  • Introduction to Digital Marketing

    • What is Digital Marketing.

    • Overview of Digital Marketing

  • Channels

    • Organic Search

    • Pay Per Click, Impressions

    • Display Marketing

    • Social Media

    • Mailing Lists

    • Mobile

  • Resources

    • Media

    • Content

  • Content Marketing

    • Trends

    • Mapping User Experience

    • Developing a strategy

Delivery Method

Instructor Led classroom based training. Scheduled classes are normally held in Woodmead - near to Sandton in Johannesburg, Gauteng, South Africa. Stationary and textbook included. Refreshments, including 2 tea breaks and a cooked meal for lunch are provided for full time courses. Light finger meals are supplied for part time courses.

Scheduled Dates


There are currently no up and coming Digital Marketing Strategy courses scheduled.You may request that the course be scheduled. If you are interested please click here to fill out an enquiry form.

Gautrain

For clients who want to enjoy the convenience of public transport, consider the Gautrain. Our training premises in Woodmead is located near the Morning Glenn Mall Bus Stop. If organised by prior arrangement we will collect delegates from the afore mentioned bus stop at no extra charge. Direction to the bus stop are as follows:

Take the Gautrain to the Sandton station.
Take the S2 Bus to Morning Glenn Mall.
We will collect you at 8:30 directly from the bus stop.

Accommodation

Please submit a query on the course page and we will be able to advise you on hotels and guest houses close to the training facility.