This course gives an overview of the different channels, media and resources available to the online marketer and builds an understanding of content marketing and customer experience in order to develop an effective strategy.
Note: information may change without notice.
Digital media is the new platform for the modern marketer. Beyond simply knowing how to use the various media that populate the internet, a marketer must know how to integrate them effectively.
Introduction to Digital Marketing
What is Digital Marketing.
Overview of Digital Marketing
Pay Per Click, Impressions
Mapping User Experience
Developing a strategy
Instructor Led classroom based training. Scheduled classes are normally held in Woodmead - near to Sandton in Johannesburg, Gauteng, South Africa. Stationary and textbook included. Refreshments, including 2 tea breaks and a cooked meal for lunch are provided for full time courses. Light finger meals are supplied for part time courses.
There are currently no up and coming Digital Marketing Strategy courses scheduled.You may request that the course be scheduled. If you are interested please click here to fill out an enquiry form.