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Understand UX's impact on all of your digital assets Build a website interface to make your digital channels user-friendly Learn how to understand and integrate UX into all online activities Understand how to craft user-friendly websites, increase conversions & sales Improve your customers' online experience across all channels

Understand UX's impact on all of your digital assets Build a website interface to make your digital channels user-friendly Learn how to understand and integrate UX into all online activities Understand how to craft user-friendly websites, increase conversions & sales ,Improve your customers' online experience across all channels

Cost

$350.00 If you are currently resident in South Africa you will need to pay VAT at 15%.

PC Hire:

$50.00
Or bring your own PC

Duration:

2 days

Brochure:

Download Brochure


Prices have changed from 1 March 2018. Information may change without notice.

Delivery Method

Part time instructor Led classroom based training, over one or more Saturdays. Scheduled classes are normally held in Woodmead - near to Sandton in Johannesburg, Gauteng, South Africa. Stationary and textbook included. Light refreshments will be provided.

Audience

Front-end developers and digital marketers wanting to integrate UX processes in their workflow.

Pre-Requisites

A device to access the internet, preferably a laptop. Access and login in details to existing digital marketing platform. It is necessary that you be comfortable with computers and the internet and have some exposure to digital marketing. A marketing background would be helpful but not essential.

Course Outline / Curriculum

Module 1: Introduction to UX

  • The importance of good UX design, and looking at real-world examples and proven benefits
  • Web Design Trends 2017
  • How UX can be used to improve sales and conversions


Module 2: Research and Understanding the User

  • How to conduct accurate and insightful user research to make data-driven decisions to improve digital return on investment
  • (Survey Monkey, Creating Personas, Online Research Tools)
  • Effectively research and understand the intentions of your digital users
  • Google Analytics, Google Data Studio
  • Implement website changes based on user data to improve the overall experience
    Google Optimize, Hotjar (Heat Maps)
    Module 3: Organising Information
  • Good Practices in organising content
  • Software to use desktop/online
  • Organising digital information with the user in mind
  • Prototyping, Wireframes
  • How to analyse existing digital content for improved usability

Module 3: Mobile UX

  • The emerging world of mobile web and how it has fundamentally influenced the way in which users engage with brands online
  • Best practice principles for designing effective digital touchpoints optimised for both traditional desktop users and mobile browsers


Module 4: UX Testing

  • Improve web services and offerings by testing and integrating digital usability

Research ways in which users go about interacting with your brand online

Schedule Dates and Booking

To apply for a booking, click on the relevant "Book Now" button below.
Note: places are only fully secured once payment has been made.

Start Date Duration  
Mon 27 Aug 2018 2 days Book Now