Understand UXâ€™s impact on all of your digital assets Build a website interface to make your digital channels user-friendly Learn how to understand and integrate UX into all online activities Understand how to craft user-friendly websites, increase conversions & sales,Improve your customersâ€™ online experience across all channels
Front-end developers and digital marketers wanting to integrate UX processes in their workflow.
A device to access the internet, preferably a laptop. Access and login in details to existing digital marketing platform. It is necessary that you be comfortable with computers and the internet and have some exposure to digital marketing. A marketing background would be helpful but not essential.
Note: information may change without notice.
Understand UXâ€™s impact on all of your digital assets Build a website interface to make your digital channels user-friendly Learn how to understand and integrate UX into all online activities Understand how to craft user-friendly websites, increase conversions & sales Improve your customersâ€™ online experience across all channels
Module 1: Introduction to UX
The importance of good UX design, and looking at real-world examples and proven benefits
Web Design Trends 2017
How UX can be used to improve sales and conversions
Module 2: Research and Understanding the User
How to conduct accurate and insightful user research to make data-driven decisions to improve digital return on investment
(Survey Monkey, Creating Personas, Online Research Tools)
Effectively research and understand the intentions of your digital users
Google Analytics, Google Data Studio
Implement website changes based on user data to improve the overall experience
Google Optimize, Hotjar (Heat Maps)
Module 3: Organising Information
Good Practices in organising content
Software to use desktop/online
Organising digital information with the user in mind
How to analyse existing digital content for improved usability
Module 5: Mobile UX
The emerging world of mobile web and how it has fundamentally influenced the way in which users engage with brands online
Best practice principles for designing effective digital touchpoints optimised for both traditional desktop users and mobile browsers
Module 6: UX Testing
Improve web services and offerings by testing and integrating digital usability
Research ways in which users go about interacting with your brand online
Use rich user data to continuously improve and optimise your website offering
Part time instructor Led classroom based training, over one or more Saturdays. Scheduled classes are normally held in Woodmead - near to Sandton in Johannesburg, Gauteng, South Africa. Stationary and textbook included. Light refreshments will be provided.
There are currently no scheduled dates.
For clients who want to enjoy the convenience of public transport, consider the Gautrain.
For more information you can download the official Gautrain brochure.
The PC hire charge is not applicable if you bring your own notebook.
It is very important that you have full administrator rights to your computer so that any software needed for the course can be installed correctly.
Please ensure that you arrive at least 30min early on the first day of training in order to get your PC setup correctly.
If this is not possible then it will be better to make use of our computer.