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Leading Edge Training

Google Adwords Course Details


Some of the things you will learn:

  • How to set up an Adwords account
  • How to structure campaigns, ad groups and keyword lists for best results.
  • How to set up conversion tracking
  • How to increase Quality Score and decrease your cost per click (CPC)
  • How to monitor campaign performance
  • ...and much more

Audience:

Web designers
Communications and Marketing Staff
Business Management

Pre-Requisites:

Computer Literacy

Duration:

1 Day

Price:

$269.50 If you are currently resident in South Africa you will need to pay VAT at 14%.   *Discount available

PC Hire:

$25   *Bring a PC

Note: information may change without notice.

Download Brochure:

Download Brochure

About Google Adwords

Adwords is Google's advertising service for businesses wanting to display their ads on the Google search and display networks.

Course Outline


  • Introduction to AdWords
    • Search Engine Rankings, adverts, and their positions. Understand the content network.
    • The Google ad auction
  • AdWords interface
    • Campaign settings.
    • Network settings display vs search
    • Location, ad scheduling and delivery methods
    • Structure: Campaigns, ad groups, ads, keywords
    • Bid vs Budget
    • Ad extensions
  • Optimising Campaign Quality
    • Relevance, Click Through Ratio, and quality score
    • Website Research
    • Competitive Research
  • Creating an Advert
    • Design and implement advert
    • Ad variations and relevancy
    • Setting your bid level
    • Testing and disapproval
  • Choosing Keywords
    • Goal
    • Keyword Types:phrase, exact match, broad
    • Negative match keywords
    • Improve quality score
  • Billing and Activation
    • Credit card Info
    • Manual vs Automatic
    • Vouchers
    • Linking Google Analytics to AdWords
    • Auto-tagging
  • Performance Evaluation
    • Test and refine
    • Measure results
    • Using Reports to manage your campaigns effectiveness.

 

Delivery Method

Instructor Led classroom based training. Scheduled classes are normally held in Woodmead - near to Sandton in Johannesburg, Gauteng, South Africa. Stationary and textbook included. Refreshments, including 2 tea breaks and a cooked meal for lunch are provided for full time courses. Light finger meals are supplied for part time courses.

Scheduled Dates


To apply for a booking, click on the relevant "Book Here" link below.
Note: places are only fully secured once payment has been made.

Start DateDuration 
Fri 26 May 20171 daysBook Here
Fri 14 Jul 20171 daysBook Here
Fri 15 Sep 20171 daysBook Here
Fri 17 Nov 20171 daysBook Here
Fri 8 Dec 20171 daysBook Here

Gautrain

For clients who want to enjoy the convenience of public transport, consider the Gautrain. Our training premises in Woodmead is located near the Morning Glenn Mall Bus Stop. If organised by prior arrangement we will collect delegates from the afore mentioned bus stop at no extra charge. Direction to the bus stop are as follows:

Take the Gautrain to the Sandton station.
Take the S2 Bus to Morning Glenn Mall.
We will collect you at 8:30 directly from the bus stop.

Accommodation

Please submit a query on the course page and we will be able to advise you on hotels and guest houses close to the training facility.