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Google Adwords

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TRAINERS FOR COURSE


Details

Adwords is Google's advertising service for businesses wanting to display their ads on the Google search and display networks.

Some of the things you will learn:
  • How to set up an Adwords account
  • How to structure campaigns, ad groups and keyword lists for best results.
  • How to set up conversion tracking
  • How to increase Quality Score and decrease your cost per click (CPC)
  • How to monitor campaign performance
  • ...and much more

Delivery Methods

Delivery Method Duration Price (excl. VAT)
Fulltime 1 Day R 2,549.00
Webinar 1 Day R 1,849.00

Discounts Available

Save up to 10% by booking and paying 10 business days before the course.

Brochure:

Download Brochure


Information may change without notice.

Audience

Web designers
Communications and Marketing Staff
Business Management

Pre-Requisites

Computer Literacy

Course Outline / Curriculum

  • Introduction to AdWords
    • Search Engine Rankings, adverts, and their positions. Understand the content network.
    • The Google ad auction
  • AdWords interface
    • Campaign settings.
    • Network settings display vs search
    • Location, ad scheduling and delivery methods
    • Structure: Campaigns, ad groups, ads, keywords
    • Bid vs Budget
    • Ad extensions
  • Optimising Campaign Quality
    • Relevance, Click Through Ratio, and quality score
    • Website Research
    • Competitive Research
  • Creating an Advert
    • Design and implement advert
    • Ad variations and relevancy
    • Setting your bid level
    • Testing and disapproval
  • Choosing Keywords
    • Goal
    • Keyword Types:phrase, exact match, broad
    • Negative match keywords
    • Improve quality score
  • Billing and Activation
    • Credit card Info
    • Manual vs Automatic
    • Vouchers
    • Linking Google Analytics to AdWords
    • Auto-tagging
  • Performance Evaluation
    • Test and refine
    • Measure results
    • Using Reports to manage your campaigns effectiveness.

 

Schedule Dates and Booking

To apply for a booking, click on the relevant "Book Now" button below.
Note: places are only fully secured once payment has been made.

Start Date Branch Status  
Fri 26 Mar 2021 Woodmead Provisional
Fri 25 Jun 2021 Woodmead Provisional
Fri 17 Sep 2021 Woodmead Provisional
Fri 10 Dec 2021 Woodmead Provisional