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Adwords is Google's advertising service for businesses wanting to display their ads on the Google search and display networks.

Some of the things you will learn:
  • How to set up an Adwords account
  • How to structure campaigns, ad groups and keyword lists for best results.
  • How to set up conversion tracking
  • How to increase Quality Score and decrease your cost per click (CPC)
  • How to monitor campaign performance
  • ...and much more


$229.90 If you are currently resident in South Africa you will need to pay VAT at 14%.


1 Day


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Prices have changed from 1 March 2018. Information may change without notice.

Delivery Method

Instructor Led classroom based training. Scheduled classes are normally held in Woodmead - near to Sandton in Johannesburg, Gauteng, South Africa. Stationary and textbook included. Refreshments, including 2 tea breaks and a cooked meal for lunch are provided for full time courses. Contact hours are between 9am to 4pm.


Web designers
Communications and Marketing Staff
Business Management


Computer Literacy

Course Outline / Curriculum

  • Introduction to AdWords
    • Search Engine Rankings, adverts, and their positions. Understand the content network.
    • The Google ad auction
  • AdWords interface
    • Campaign settings.
    • Network settings display vs search
    • Location, ad scheduling and delivery methods
    • Structure: Campaigns, ad groups, ads, keywords
    • Bid vs Budget
    • Ad extensions
  • Optimising Campaign Quality
    • Relevance, Click Through Ratio, and quality score
    • Website Research
    • Competitive Research
  • Creating an Advert
    • Design and implement advert
    • Ad variations and relevancy
    • Setting your bid level
    • Testing and disapproval
  • Choosing Keywords
    • Goal
    • Keyword Types:phrase, exact match, broad
    • Negative match keywords
    • Improve quality score
  • Billing and Activation
    • Credit card Info
    • Manual vs Automatic
    • Vouchers
    • Linking Google Analytics to AdWords
    • Auto-tagging
  • Performance Evaluation
    • Test and refine
    • Measure results
    • Using Reports to manage your campaigns effectiveness.


Schedule Dates and Booking

To apply for a booking, click on the relevant "Book Now" button below.
Note: places are only fully secured once payment has been made.

Start Date Duration  
Fri 18 May 2018 1 Day Book Now
Wed 25 Jul 2018 1 Day Book Now
Wed 19 Sep 2018 1 Day Book Now
Wed 21 Nov 2018 1 Day Book Now