Andrew is passionate about communications and making connections. As an actor, playwright, singer, song writer and over all performance enthusiast, Andrew has learned the importance of effective communication in the social environment. A graduate of UCT, he has a Bachelor of Arts double major in Drama and Media&Writing. He has always found himself at home on the stage, be it theatre or music. He has also had a keen interest in the behind the scenes occupations of writing and directing. At school level he was awarded Best Script two years running as well as Most Versatile Actor and overall Drama Honours. The psychology behind performance and how that applies both to stage and interpersonal interaction is focal point for Andrew and formed key aspects of his studies.
Lawrence is a Sales Manager and Training instructor at Leading Edge Business Solutions (Pty) Ltd since April 2008 and has been a technical instructor since 2004. Lawrence combines technical knowledge with good communications skills and consistently receives enthusiastic reviews from his students. Lawrence has trained in all 9 provinces of South Africa as well as in the DRC, Botswana, and Swaziland.
Operating Systems and Application Software Windows 95 – Windows 10, Office 97/2000/XP/2003/2007/2010/2013/2016 Linux PowerBI Microsoft Word, Excel, PowerPoint, Outlook, Access, Project, Visio, Microsoft Excel Dashboards Open /Libre Office Writer, Calc, Impress, Base Thunderbird Google Apps Gimp, Scribus Wordpress and Joomla Content Management Systems Soft skills / Business Skills Selling, Presentation, Communication, Time Management & Anger Management.
Certified Certified Technical Trainer (Ctt+) N5 Electrical Engineering Installation Liaison Officer (Telecommunication) Business Communication Entrepreneurship Microsoft Office Specialist, Word, Excel, PowerPoint ICDL Network+ I-Net+Hardware and Networking from City & Guilds of London IC3 Google AdWords Google Analytics
Adwords is Google's advertising service for businesses wanting to display their ads on the Google search and display networks.
Some of the things you will learn:
How to set up an Adwords account
How to structure campaigns, ad groups and keyword lists for best results.
How to set up conversion tracking
How to increase Quality Score and decrease your cost per click (CPC)
How to monitor campaign performance
...and much more
Leading Training is focusing on providing virtual training
courses for the foreseeable future and will only consider
in-person and classroom training on request, with a required
minimum group size of four delegates. We remain committed to
offering training that is fast, focused and effective.
Save up to 10% by booking and paying
10 business days before the course.
Information may change without notice.
Communications and Marketing Staff
Course Outline / Curriculum
Introduction to AdWords
Search Engine Rankings, adverts, and their positions. Understand the content network.
The Google ad auction
Network settings display vs search
Location, ad scheduling and delivery methods
Structure: Campaigns, ad groups, ads, keywords
Bid vs Budget
Optimising Campaign Quality
Relevance, Click Through Ratio, and quality score
Creating an Advert
Design and implement advert
Ad variations and relevancy
Setting your bid level
Testing and disapproval
Keyword Types:phrase, exact match, broad
Negative match keywords
Improve quality score
Billing and Activation
Credit card Info
Manual vs Automatic
Linking Google Analytics to AdWords
Test and refine
Using Reports to manage your campaigns effectiveness.
Schedule Dates and Booking
There are currently no scheduled dates.
Please note that this course needs a minimum of 6 delegates to schedule
a course. You can choose to be added to the waiting list by clicking the
button below and we will contact you when we have enough delegates
interested. Should we not get enough delegates, we will refund or credit
your paid booking.
Should you need this course urgently, the following options are
Pay for 6 delegates (whether you have them or not) and we will
schedule the course as soon as possible.
If you have fewer delegates and cannot pay for 6, we can negotiate
a shortened course where some of the time will be spent in blended
learning - watching videos and doing tutorials and exercises with
some contact time with the trainer. We would want to discuss what
your core needs are so that we cover those aspects. You need to have
paid for 3 delegates at least.
Bringing your own PC
It is very important that you have full administrator rights to your
computer so that any software needed for the course can be installed
Please ensure that you arrive at least 30min early on the first day
of training in order to get your PC setup correctly.
If this is not possible then it will be better to make use of our