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Google Adwords Course Details


Some of the things you will learn:

  • How to set up an Adwords account
  • How to structure campaigns, ad groups and keyword lists for best results.
  • How to set up conversion tracking
  • How to increase Quality Score and decrease your cost per click (CPC)
  • How to monitor campaign performance
  • ...and much more

Audience:

Web designers
Communications and Marketing Staff
Business Management

Pre-Requisites:

Computer Literacy

Duration:

1 Day

Price:

$269.50 If you are currently resident in South Africa you will need to pay VAT at 14%.   *Discount available

PC Hire:

$25   *Bring a PC

Note: information may change without notice.

Download Brochure:

Download Brochure

About Google Adwords

Adwords is Google's advertising service for businesses wanting to display their ads on the Google search and display networks.

Course Outline


  • Introduction to AdWords
    • Search Engine Rankings, adverts, and their positions. Understand the content network.
    • The Google ad auction
  • AdWords interface
    • Campaign settings.
    • Network settings display vs search
    • Location, ad scheduling and delivery methods
    • Structure: Campaigns, ad groups, ads, keywords
    • Bid vs Budget
    • Ad extensions
  • Optimising Campaign Quality
    • Relevance, Click Through Ratio, and quality score
    • Website Research
    • Competitive Research
  • Creating an Advert
    • Design and implement advert
    • Ad variations and relevancy
    • Setting your bid level
    • Testing and disapproval
  • Choosing Keywords
    • Goal
    • Keyword Types:phrase, exact match, broad
    • Negative match keywords
    • Improve quality score
  • Billing and Activation
    • Credit card Info
    • Manual vs Automatic
    • Vouchers
    • Linking Google Analytics to AdWords
    • Auto-tagging
  • Performance Evaluation
    • Test and refine
    • Measure results
    • Using Reports to manage your campaigns effectiveness.

 

Delivery Method

Instructor Led classroom based training. Scheduled classes are normally held in Woodmead - near to Sandton in Johannesburg, Gauteng, South Africa. Stationary and textbook included. Refreshments, including 2 tea breaks and a cooked meal for lunch are provided for full time courses. Contact hours are between 9am to 4pm.

Scheduled Dates


To apply for a booking, click on the relevant "Book Now" button below.
Note: places are only fully secured once payment has been made.

Start Date Duration  
Fri 15 Sep 2017 1 Day Book Now
Fri 17 Nov 2017 1 Day Book Now
Fri 8 Dec 2017 1 Day Book Now