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Branding Articles

How Nespresso Builds your Identity With Their Brand

Andrew Badham - 2018-05-17 17:38:26

About a year ago, friends bought my wife and me a belated wedding gift, a Nespresso machine. Being mildly addicted to caffeine, I was rather chuffed with our new toy and further chuffed with the voucher for free coffee pods that accompanied it. The voucher comes with every Nespresso purchase and it’s a damn clever promotion. You see, in order to claim the voucher, you have to go to the Nespresso store where you will get to fully experience their brand. You can’t purchase pods at a... Read more