Articles

Principled Negotiation: From Positions to Interests

Andrew Badham - 2026-09-01 17:07:07

Consider an analogy made famous by modern negotiation theorists: Two individuals in a kitchen find themselves in a bitter dispute over the single remaining orange. Neither is willing to forfeit it. After an intense argument, they settle on a conventional compromise: they cut the orange cleanly in half. The first person peels their half, consumes the fruit, and discards the peel. The second person grates the peel of their half to flavour a cake, and discards the fruit. By relying... Read more

Hard vs Soft Bargaining: Balancing Outcomes & Relationships

Andrew Badham - 2026-09-01 16:58:07

When professionals prepare for difficult conversations, their default strategy often mirrors their baseline personality. Some pride themselves on uncompromising toughness, assuming dominance yields results. Others prioritise empathy and harmony, avoiding confrontation at all costs. Both extremes introduce substantial operational risk into corporate environments. To negotiate effectively across internal teams, strategic partnerships, and client accounts, leaders must look beyond positional bar... Read more

Mastering BATNA and WATNA: True Negotiation Leverage

Andrew Badham - 2026-09-01 16:50:42

A common myth in business is that the most effective negotiators are charismatic, domineering, or exceptionally persuasive. In reality, actual leverage at the negotiation table is rarely dictated by rhetorical skill. It is governed by what happens outside the room if no agreement is reached. Developed by Roger Fisher and William Ury through the Harvard Negotiation Project, the concepts of BATNA and WATNA provide the foundational architecture for assessing power, confidence, and leverage in an... Read more

WAP and ZOPA in Negotiation: How to Define Your Boundaries

Andrew Badham - 2026-09-01 16:46:31

Entering a commercial negotiation without clear mathematical boundaries is one of the most reliable ways to erode profitability. When conversations become tense, unresolved social pressures, cognitive biases, and deal fatigue take over. Negotiators who rely on intuition or "vibes" invariably make concessions they later regret. To negotiate predictably and profitably, professionals rely on two foundational concepts from negotiation analysis: the Walk-Away Point (WAP) and the Zone of Possible A... Read more

Why Unexpected Schedule Gaps Ruin Productivity

Andrew Badham - 2026-08-05 10:00:02

When a scheduled 30-minute meeting is canceled unexpected, it feels like a sudden windfall of time. Yet, professionals frequently find that these 15 to 20-minute windows evaporate without yielding meaningful progress, often leaving them rushed for their next commitment. A study conducted by researchers at the University of Toronto, published in the Journal of the Association for Consumer Research, explains the cognitive mechanisms behind this experience: the Gained Time Expansion Effect. The... Read more