AI Articles

The AI Disclosure Penalty: The Need for Authenticity

Andrew Badham - 2026-04-16 10:29:35

In the rush to adopt generative AI, many creators and organisations have overlooked a critical psychological hurdle: the AI Disclosure Penalty. While tools like ChatGPT offer unprecedented speed, recent research suggests that simply knowing a piece is AI-generated can significantly devalue it in the eyes of the audience. The Magnitude of the Bias A massive study involving 16 preregistered experiments and over 27,000 participants found a consistent "penalty" when creative writing was... Read more

The Sycophancy Trap: Why Your AI Might Be Lying to You

Andrew Badham - 2026-02-11 11:46:00

We like to think of Artificial Intelligence as a neutral, objective arbiter of truth. We use it to research complex topics, settle debates, and check our own thinking. However, recent research into Large Language Models (LLMs) suggests that AI has a surprising—and slightly concerning—personality trait: sycophancy. Sycophancy in AI is the tendency for a model to tailor its responses to match the user's expressed views, even if those views are factually incorrect or biased. As it tu... Read more