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Marketing & Sales Courses

Managing customer relations is key to sustainable business. Whether you are marketing to new customers, selling to loyal customers, or managing key accounts, there are a range of skills you need to communicate and interact effectively. Our courses will give you an excellent understanding of your customer and how to reach them effectively.
Marketing & Sales Courses
Accredited Customer Service Excellence

Accredited Customer Service Excellence

Equip your team with an accredited customer service short skills course that aligns to unit standard 242829 at NQF level 4 for 5 credits. This course blends essential customer service theory and real-world application to help your agents become customer-centric. Over three interactive days, participants master key skills - from effective communication and conflict resolution to setting and measuring service standards - earning credits toward an accredited certification. This course ensures employees not only learn how to address challenges and enhance customer satisfaction, but also gain the tools, confidence, and professional validation needed to consistently elevate your organization's reputation. Formative and summative assessments are done in class. The third day is for summative assessments and practical work.
3 Days
From ZAR 5,500.00
Accredited Relationship Management Bundle

Accredited Relationship Management Bundle

The Relationship Management course bundle is Module 1 of Generic Management Qualification 59201 and comprises of 3 courses: Topic 1 - Emotional Intelligence Topic 2 - Communication Techniques Topic 3 - Managing Workplace Relationships. These courses stand alone, and each must be completed to finish this module, for 20 credits and NQF Level 5. These courses can be offered online as webinars or as classroom-based training.
5 Days
From ZAR 11,250.00
Call Centre and Customer Service

Call Centre and Customer Service

Call centres, whether we choose to embrace them or not, are an essential business element that are here to stay. Each phone interaction has elements of sales and customer service skills, which will be explored in detail throughout this energizing and practical three-day workshop. This course will help call center agents learn to make the very most of their telephone based work, and includes self-help practical skills for managing stress and remaining calm under pressure. This workshop will help you teach participants: The nuances of body language and verbal skills; aspects of verbal communication such as tone, cadence, and pitch; questioning and listening skills; how to deliver bad news and say "no"; effective ways to negotiate; the importance of creating and delivering meaningful messages; tools to facilitate better communication; the value of personalizing their interactions and developing relationships and vocal techniques that will enhance their speech and communication ability.
3 Days
From ZAR 6,750.00
Complex Solution Selling

Complex Solution Selling

Rather than just promoting an existing product, the Complex Solution salesperson focuses on the customer's potential Needs, pain(s) or Gains and addresses the issues with his or her offerings (product and services). Solution selling is usually used in complex sales situations, where products are just one of the elements that lead to a solution. The hardest thing about B2B selling today is that customers do not need you as they used to. In recent decades salespeople have become adept at discovering customer's needs and selling them solutions, generally, complex combinations of products and services. The traditional sales approach has changed dramatically in the last decade. Top sales professionals do not just sell more effectively, they sell differently. This means that boosting the performance of the average salesperson is not a matter of improving how they currently sell; it involves changing how they sell. To accomplish this, organizations need to fundamentally rethink the training and support provided to their sales personnel.
2 Days
From ZAR 4,500.00
Conduct Negotiations SAQA US117853

Conduct Negotiations SAQA US117853

This unit standard is intended for people who negotiate in dealing with conflict situations. A learner credited with this standard will be able to: Prepare for negotiations; Conduct negotiations; Conclude negotiations; and Evaluate negotiations.
3 Days
From ZAR 6,750.00
Customer Service Essentials

Customer Service Essentials

Attending this two-day Customer Service Essentials course will enhance your communication skills, enabling you to tackle barriers and build trust through clear, empathetic interactions. You'll learn structured problem-solving methods, including specific plans for resolving customer challenges, handling difficult callers, and preventing issues from recurring. The course also covers assertive communication techniques, stress management, and teamwork strategies, ensuring you can maintain professionalism under pressure. Ultimately, you'll leave with the confidence to set and meet high service standards, strengthen client relationships, and contribute to a positive, customer-focused culture.
2 Days
From ZAR 4,500.00
Customer-Centric Employee

Customer-Centric Employee

Your employees are the heart and face of your business to your clients. How they treat and respond to your clients is essential for your business, shaping your organization's reputation and the value of your brand. Investing in customer relationship management training ensures that your employees develop the skills needed to enhance client interactions and foster long-term relationships. So how do we motivate employees to care about the client? We equip and train them to understand the importance and dynamics of customer-centricity. Our client relationship management training integrates key strategies to enhance communication, emotional intelligence, and conflict resolution—ensuring your team delivers exceptional service. This is a condensed course combining the best elements of our Customer Service Essentials Course with industry best practices in Conflict Resolution, Communication Strategies, and Emotional Intelligence. By focusing on self-motivation and professional development, our client relationship courses help employees build confidence and commitment to delivering world-class service. This program is also an excellent team-building opportunity for customer service teams who need a fresh perspective.
2 Days
From ZAR 4,500.00
Customer-Focused Relationship Selling

Customer-Focused Relationship Selling

Attending this course will help you master the art of forming meaningful relationships in both business and personal settings. By exploring customer-focused selling techniques, communication essentials like asking good questions and active listening, and the finer points of non-verbal cues, learners gain a deeper understanding of connecting authentically with clients and peers. The course also includes practical guidance on networking, such as remembering names, making small talk, and managing first impressions, ensuring participants leave with the confidence to create positive, lasting impressions. This course teaches self-awareness, relationship-building insights and practical interpersonal skills to help you build stronger client loyalty, more effective sales outcomes, and enriched professional networks.
1 Day
From ZAR 2,250.00
Digital Marketing Course

Digital Marketing Course

Our digital marketing course includes search engine optimization (SEO), search engine marketing (SEM), content marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization and display advertising.
6 Days
From ZAR 13,500.00
Digital Marketing Strategy

Digital Marketing Strategy

In today's fast-paced environment, digital marketing strategy must be anchored in robust planning and measurable data. This foundational course addresses the essential "Think" phase, providing the core skills necessary to succeed in a digital world. Learners will move beyond tactical execution to master strategic planning, including deep dives into customer behaviour, comprehensive market research methodologies, and how to define actionable Key Performance Indicators (KPIs). By focusing on these fundamentals, this course ensures your digital marketing efforts are strategically sound, future-proofed, and aligned with core business objectives.
1 Day
From ZAR 2,250.00
Google Ads Essentials: Tools, Strategies, and Best Practices

Google Ads Essentials: Tools, Strategies, and Best Practices

Elevate your digital marketing services with our two-day Google Ads Essentials course. Whether you're new to online advertising or looking to sharpen your skills, you'll learn how to build targeted campaigns that attract the right audience and convert clicks into customers. With expert guidance and hands-on exercises, you'll discover insider tips on keyword strategy, budgeting, and analytics - empowering you to maximize your ad spend and drive tangible business growth. Don’t miss this chance to master the industry's leading platform for advertising on Google and stay ahead in today's competitive marketplace. Google AdWords was Google’s original online advertising platform that allowed businesses to display ads on Google search results, YouTube, and other partner websites. In 2018, Google rebranded AdWords to Google Ads, reflecting its expanded capabilities beyond text-based search ads. Today, Google Ads includes a range of campaign types - such as Search, Display, Video (YouTube), and more - giving advertisers powerful tools to target specific audiences, set budgets, and measure the effectiveness of their digital marketing ads.
2 Days
From ZAR 5,500.00
Google Analytics

Google Analytics

Google Analytics is a powerful web based tool to analyse the traffic to your website. It integrates with Google Adwords and can help you determine the efficacy of your advertising campaigns and search engine optimization.
1 Days
From ZAR 2,250.00
Introduction to CRM

Introduction to CRM

Customer relations management and forming lasting partnerships with customers is crucial to the success of modern business.
1 Day
From ZAR 2,250.00
Managing Your Corporate Brand

Managing Your Corporate Brand

This two-day course will get you started on the road to creating a perfect brand. The first day will cover the basics of branding, including how to develop a visual identity from start to finish. We will also give you some graphic design tips to help you communicate your expectations to a professional designer. The second day will focus on how to put your brand out there in the right way. We'll also talk about how to keep your brand energized and alive with monitoring and evaluation tools.
2 Days
From ZAR 4,500.00
Marketing plan development course

Marketing plan development course

The key to developing an effective Marketing Plan is disciplined marketing planning (DMP). The DMP was developed by an experienced marketing consultant with over 35 years experience in the field. DMP is a logical, comprehensive, sequential, interlocking, step-by-step decision-and-action process. This methodology and final output documentation will add significant credibility to any business strategies and funding models
2 Days
From ZAR 4,500.00
Negotiating Skills for Results

Negotiating Skills for Results

Negotiating is a fundamental fact of life at any level. This two-day workshop will help you give participants confidence when negotiating with both internal and external clients. This interactive workshop also includes techniques to promote effective communications and to turn face-to-face confrontation into side-by-side problem solving.
2 Days
From ZAR 4,500.00
Sales Fundamentals - Selling Smarter

Sales Fundamentals - Selling Smarter

Build Confidence. Close Deals. Drive Growth. Course Description:This practical 2-day workshop equips aspiring and early-career sales professionals with essential tools and strategies to succeed in today's competitive sales environment. Whether you're new to sales or looking to refresh your approach, you'll gain a solid understanding of the sales process, communication techniques, and marketing alignment needed to convert leads into loyal customers. Through hands-on activities and real-world scenarios, you'll learn how to sell with purpose, clarity, and confidence.
2 Days
From ZAR 4,500.00
Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of analyzing your site and modifying it to enable search engines to read it, understand it and index (or catalog) it correctly. This is not rewriting the site or changing the look and feel. It is subtle changes, adding or modifying inconspicuous visible and invisible text so that the search engines can read the site. SEO is not 'spamming' the search engines - it is simply helping the search engines help you.
1 Day
From ZAR 2,250.00
Social Media Marketing

Social Media Marketing

The Social Media Marketing Course is a practical workshop that takes delegates through the largest and most influential platforms: Facebook, Twitter, Instagram, LinkedIn and YouTube.
3 Days
From ZAR 6,750.00
Telephone Selling Essentials: Telemarketing for Success

Telephone Selling Essentials: Telemarketing for Success

Build Confidence, Stay Compliant, and Close More Deals This focused 1-day course equips sales professionals with the essential skills to succeed in telephone-based selling. From creating a strong first impression to handling objections and closing confidently, participants will learn how to use tone, language, and modern tools to drive better results. The course also covers legal compliance (including POPIA/GDPR), CRM integration, remote work best practices, and strategies for effective follow-up, ensuring a complete, practical foundation for successful phone-based sales.
1 Day
From ZAR 2,250.00