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Marketing plan development course


Marketing plan development course


Building Relationships for Success in Sales
Call Centre and Customer Service
Complex Solution Selling
Customer Centric Employee
Digital Marketing Course
Digital Marketing Strategy
Dynamite Sales Presentations
Introduction to CRM
Managing Your Corporate Brand
Negotiating Skills for Results
Overcoming Objections to Nail the Sale
Prospecting for Leads Like a Pro
Sales Fundamentals - Selling Smarter
Social Media Marketing
Telephone Skills for Call Centres


Rob Terlingen


The key to developing an effective Marketing Plan is disciplined marketing planning (DMP). The DMP was developed by an experienced marketing consultant with over 35 years experience in the field. DMP is a logical, comprehensive, sequential, interlocking, step-by-step decision-and-action process. This methodology and final output documentation will add significant credibility to any business strategies and funding models

  • Recognize what is meant by the term "marketing."
  • Discover how to develop a marketing plan that will result in increased sales.
  • Know how to develop a marketing plan and a marketing campaign.
  • Use time rather than money to market their company effectively.
  • Understand how to develop a comprehensive marketing plan and how to effectively implement the plan


Delivery Methods

Leading Training is focusing on providing virtual training courses for the foreseeable future and will only consider in-person and classroom training on request, with a required minimum group size of six delegates. We remain committed to offering training that is fast, focused and effective.

Delivery Method Duration Price (excl. VAT)
Classroom 2 Days ZAR 5,500.00 Get a Quote
Live Virtual Training 2 Days ZAR 4,500.00 Get a Quote

Discounts Available

Save up to 10% by booking and paying 10 business days before the course.


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Information may change without notice.


Marketing managers, Sales consultants, sales staff, managers, business owners


Marketing and sales experience

Course Outline / Curriculum

During this workshop participants will learn about our well-proven Four Phase Diciplines Marketing Planning Process including:

The Marketing background

This is the information base from which the plan is developed

The Marketing Plan

Provides the direction for the execution in the market place

The Marketing Execution

Is the actual interaction with the target market and is responsible for generating the projected sales and profits

The Marketing Evaluation

Measures the level of success of the plan's execution and provides learning that is incorporated into the marketing background section to be developed for the next cycle (year) of the ongoing marketing plan.

Sessions that will be covered includes (including free reproducible worksheets for each step):

Problems and Opportunities

Setting Sales Objectives

Target Market and Marketing Objectives and Brand Positioning

Marketing Strategies

Communication Goals

Tactical Marketing Mix Tools

Budget, Payback Analysis and Calendar



Delegates will leave the workshop with a complete Marketing Plan for their company and business. The facilitator will also be available for post-workshop coaching sessions if required

Schedule Dates and Booking

There are currently no scheduled dates.

Please note that this course needs a minimum of 6 delegates to schedule a course. You can choose to be added to the waiting list by clicking the button below, and we will contact you when we have enough delegates interested. Should we not get enough delegates, we will refund or credit your paid booking.

Add me to the waiting list

Should you need this course urgently, the following options are available:

  1. Pay for 6 delegates (whether you have them or not) and we will schedule the course as soon as possible.
  2. If you have fewer delegates and cannot pay for 6, we can negotiate a shortened course where some of the time will be spent in blended learning - watching videos and doing tutorials and exercises with some contact time with the trainer. We would want to discuss what your core needs are so that we cover those aspects. You need to have paid for 3 delegates at least.
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