Marketing plan development course

TRAINING COURSE

Details Audience and Pre-Requisites Course Outline / Curriculum Schedule Dates and Booking Enquiry

Details

The key to developing an effective Marketing Plan is disciplined marketing planning (DMP). The DMP was developed by an experienced marketing consultant with over 35 years experience in the field. DMP is a logical, comprehensive, sequential, interlocking, step-by-step decision-and-action process. This methodology and final output documentation will add significant credibility to any business strategies and funding models

  • Recognize what is meant by the term "marketing."
  • Discover how to develop a marketing plan that will result in increased sales.
  • Know how to develop a marketing plan and a marketing campaign.
  • Use time rather than money to market their company effectively.
  • Understand how to develop a comprehensive marketing plan and how to effectively implement the plan

 

Delivery Methods

Delivery Method Duration
Classroom
Instructor-led classroom-based training. Classes are scheduled at various conference centres in the Sandton area or your premises. Stationary and printed manuals or online resources are included. Refreshments, including 2 tea breaks and a cooked meal for lunch are provided. Training is between 9 am to 4 pm.
Classroom
2 Days Get a Quote
Live Virtual Training
This course is delivered live via Microsoft Teams. You will be able to see and hear the instructor, view their whiteboard, and ask questions or communicate in the chat. Attend from the comfort of your own home or private office.
Live Virtual Training
2 Days Get a Quote

Discounts Available

Save up to 10% by booking and paying 10 business days before the course.

Brochure:

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Information may change without notice.

Audience

Marketing managers, Sales consultants, sales staff, managers, business owners

Pre-Requisites

Marketing and sales experience

Course Outline / Curriculum

During this workshop participants will learn about our well-proven Four Phase Diciplines Marketing Planning Process including:

The Marketing background

This is the information base from which the plan is developed

The Marketing Plan

Provides the direction for the execution in the market place

The Marketing Execution

Is the actual interaction with the target market and is responsible for generating the projected sales and profits

The Marketing Evaluation

Measures the level of success of the plan's execution and provides learning that is incorporated into the marketing background section to be developed for the next cycle (year) of the ongoing marketing plan.

Sessions that will be covered includes (including free reproducible worksheets for each step):

Problems and Opportunities

Setting Sales Objectives

Target Market and Marketing Objectives and Brand Positioning

Marketing Strategies

Communication Goals

Tactical Marketing Mix Tools

Budget, Payback Analysis and Calendar

Execution

Evaluation

Delegates will leave the workshop with a complete Marketing Plan for their company and business. The facilitator will also be available for post-workshop coaching sessions if required

Schedule Dates and Booking

There are currently no scheduled dates.

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