- Recognize what is meant by the term "marketing."
- Discover how to use low-cost publicity to get their name known.
- Know how to develop a marketing plan and a marketing campaign.
- Use time rather than money to market their company effectively.
- Understand how to perform a SWOT analysis.
Cost$229.90 If you are currently resident in South Africa you will need to pay VAT at 15%.
Instructor Led classroom based training. Scheduled classes are normally held in Woodmead - near to Sandton in Johannesburg, Gauteng, South Africa. Stationary and textbook included. Refreshments, including 2 tea breaks and a cooked meal for lunch are provided for full time courses. Contact hours are between 9am to 4pm.
Sales consultants, sales staff, managers, business owners
Course Outline / Curriculum
- Session A: Marketing
- Defining Marketing
- Defining your target market
- Competitive Analysis
- Unique Selling Proposition
- The Marketing Mix and 4 Ps
- Mission Statement
- Effective Networking
- Trade Shows
- Session B: Sales
- Sales Success
- Cold Calling
- Developing a Script
- Handling Objections
- Closing the Sale