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Assertiveness as a Business Tool Course Details

Great work and personal relationships and even the ability to build long lasting, beneficial relationships with our customers can be greatly improved through adult-adult assertive behaviour. This workshop will explore assertiveness as a tool to build confidence and impact.


Any group or individual who require assertiveness skills in their role or who feels they would benefit from developing their assertiveness skills.




1 Day


$183.80 If you are currently resident in South Africa you will need to pay VAT at 14%.   *Discount available

Note: information may change without notice.

About Assertiveness as a Business Tool

Often we mistake assertiveness with aggression, or even with its opposite, timidness, depending on our world view.

Course Outline

  • Defining Assertiveness
    • Define assertiveness.
    • Explore the importance of assertiveness in building successful relationships with colleagues, partners and clients.
    • Identify and understand the PAC model and transactional analysis.
    • Identify own levels of assertiveness.
  • You and Assertiveness
    • Understand where your current mode of behaviour stems from.
    • Understand empathy and practice empathy linked to assertive behaviour.
    • Taking Control of any situation in an assertive manner.
    • Apply a behavioural tool to overcome faulty belief systems.
    • Explore built in reactions to the behaviours of others.
  • Building Assertiveness Tools
    • Identify the tools of assertive people.
    • Use a listening model to act assertively.
    • Understand assertive body language and phrases.
    • The art of saying No
    • Creating and fostering mutually beneficial outcomes.
    • Brave challenging conversation by using an assertiveness tool.
  • Keeping the Momentum
    • Create a personal action plan with SMART goals.
    • Apply your tools in the workplace to function assertively.
    • Complete a Workplace Workout.

Delivery Method

Instructor Led classroom based training. Scheduled classes are normally held in Woodmead - near to Sandton in Johannesburg, Gauteng, South Africa. Stationary and textbook included. Refreshments, including 2 tea breaks and a cooked meal for lunch are provided for full time courses. Contact hours are between 9am to 4pm.

Scheduled Dates