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Communicating Across Cultures




Increasingly, businesses around the world have become more interconnected, and companies have to think more globally in order to succeed. Despite economic ties with foreign nations, countries can be ill-prepared for doing business abroad, lacking the knowledge and sensitivity to adjust their business behavior to different cultural contexts.

This course will provide you with strategies to communicate effectively across cultures.

Delivery Methods

Leading Training is focusing on providing virtual training courses for the foreseeable future and will only consider in-person and classroom training on request, with a required minimum group size of four delegates. We remain committed to offering training that is fast, focused and effective.

Delivery Method Duration Price (excl. VAT)
Fulltime 1 Day R 2,299.00
Webinar 1 Day R 1,849.00

Discounts Available

Save up to 10% by booking and paying 10 business days before the course.


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Information may change without notice.


This course is for individuals who need to communicate clearly and effectively while conducting business in cultures other than their own.


There are no prerequisites for this course.

You may find the following courses beneficial:

Self Mastery

Emotional Intelligence

Negotiating Skills

Course Outline / Curriculum

What is Culture?

Culture is a learned set of assumptions that shape our perceptions of the world, and of appropriate values, norms, attitudes, and behaviours.

It is based upon learned ideas about:

·       Race

·       Ethnicity

·       Religious Practices

·       Sexual Orientation

·       Physical appearance and ability

·       Regional and national characteristics

Case Study: Canada

Canada is a cultural polyglot. It has over two hundred different ethnicities living within its borders. This results in a great deal of diversity from language to architecture.

We will look at how culture impacts on business as cultural assumptions and expectations determine both the form and the content of every business interaction. 
High Context vs low Context cultures – explained.

Values, Beliefs and Practices

Values and beliefs are intrinsic to cultural understanding. Although many values are universal there are equally many which are not. It is important to understand these discrepancies in both personal and business interactions.

Non-Verbal Communication

Communication that is made without the use of the spoken or written word and is culturally specific.

Body Language:

·       Gestures

·       Space

·       Touch

·       Spatial Arrangements

Time: the methods by which time is kept and the approach to punctuality differs between cultures.  It is best to understand that some cultures place different emphasis on time.

Oral Communication

Oral Communication is also open to cultural interpretation. We will examine the following areas:

·       Understatement and Exaggeration

·       Compliments

·       Silence

Writing to International Audiences

Understand the differences in expectations of formality when writing to international or varied audiences.

With so many cultures, how can I know enough to communicate?

·       Awareness that cultural expectations are not necessarily right or wrong.

·       Remain flexible and open to change

·       Sensitivity to verbal and nonverbal behaviour

How Can I make my Documents Bias Free?

Make Language non-sexist:

·       Words and Phrases

·       Job Titles

·       Pronouns

Making Language Non-Racist and Non-ageist

·       Do not refer to age or race unless necessary.

·       Use PC or preferred terms to describe a group

·       Avoid terms that suggest they are unusual

Disabilities and Diseases:

·       Describe the person not the condition

·       Avoid negative terms

Choosing Bias free photos


Schedule Dates and Booking

There are currently no scheduled dates.

Please note that this course needs a minimum of 6 delegates to schedule a course. You can choose to be added to the waiting list by clicking the button below and we will contact you when we have enough delegates interested. Should we not get enough delegates, we will refund or credit your paid booking.

Add me to the waiting list

Should you need this course urgently, the following options are available:

  1. Pay for 6 delegates (whether you have them or not) and we will schedule the course as soon as possible.
  2. If you have fewer delegates and cannot pay for 6, we can negotiate a shortened course where some of the time will be spent in blended learning - watching videos and doing tutorials and exercises with some contact time with the trainer. We would want to discuss what your core needs are so that we cover those aspects. You need to have paid for 3 delegates at least.