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Communicating Across Cultures Course Details

This course will provide you with strategies to communicate effectively across cultures.


This course is for individuals who need to communicate clearly and effectively while conducting business in cultures other than their own.


There are no prerequisites for this course. You may find the following courses beneficial: Negotiating Skills Managing Conflict


1 Day


$183.80 If you are currently resident in South Africa you will need to pay VAT at 14%.

Note: information may change without notice.

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About Communicating Across Cultures

Increasingly, businesses around the world have become more interconnected, and companies have to think more globally in order to succeed. Despite economic ties with foreign nations, countries can be ill-prepared for doing business abroad, lacking the knowledge and sensitivity to adjust their business behavior to different cultural contexts.

Course Outline

What is Culture?

Culture is  a learned set of assumptions that shape our perceptions of the world, and of appropriate values, norms, attitudes , and behaviours.

It is based upon ideas about

  • Race
  • Ethnicity
  • Religous Practices
  • Sexual Orientation
  • Physical appearance and ability
  • Regional and national characteristics

Case Study: Canada

Canada is a cultural polyglot. It has over two hundred different ethnicites living within its borders.This results in a great deal of diversity from language to architecture.

How does Culture impact on Business

Cultural assumptions and expectations determine both the form and the content of every business interaction.
Cultural anthropologist E.T. Hall broke cultures down in to two categories: high or low-context cultures.

Values, Beliefs and Practices

Values and beliefs are intrinisic to cultural understanding. Although many values are universal there are equally many which are not. It is important to understand these discrepancies in both personal and business interactions.

Non-Verbal Communication

Communication that is made without the use of the spoken or written word

Body Language:

  • Gestures
  • Space
  • Touch
  • Spatial Arrangements

Time: the methods by which time is kept and also the approach to punctuality differs between cultures.

Oral Communication

  • Understatement and Exaggeration
  • Compliments
  • Silence

Writing to International Audiences

Understand the differences in expectations of formality when writing to international or varied audiences.

With so many cultures, how can I know enough to communicate?

  • Awareness that cultural expectations are not necessarily right or wrong.
  • Remain flexible and open to change
  • Sensitivity to verbal and non verbal behaviour

How Can I make my Documents Bias Free?

Make Language non-sexist:

  • Words and Phrases
  • Job Titles
  • Pronouns

Making Language Non-Racist and Non-agist

  • Do not make reference to age or rac unless necessary.
  • Use PC or  preferred terms to describe a group
  • Avoid terms that suggest tey are unusual

Disabilities and Diseases:

  • Describe the person not the condition
  • Avoid negative terms

Choosing Bias free photos



Delivery Method

Instructor Led classroom based training. Scheduled classes are normally held in Woodmead - near to Sandton in Johannesburg, Gauteng, South Africa. Stationary and textbook included. Refreshments, including 2 tea breaks and a cooked meal for lunch are provided for full time courses. Contact hours are between 9am to 4pm.

Scheduled Dates

To apply for a booking, click on the relevant "Book Now" button below.
Note: places are only fully secured once payment has been made.

Start Date Duration  
Tue 23 Jan 2018 1 Day Book Now